In what I personally think a very savvy marketing move, I learned today that Target will be exclusively selling a DVD of the first five episodes of Once Upon a Time starting 2/14/12! Here's the release info from ABC:
Immerse yourself in the mystery of Storybrooke—a sleepy little town where every fairy-tale character you’ve ever known is frozen in time and trapped between two worlds, all victims of an evil curse. Discover the first five thrilling episodes of ABC’s new hit series that has captivated audiences and critics alike with its unforgettable characters and its tangled web of romance, action and enchantment.
Includes an enchanting orchestral suite by award-winning composer Mark Isham!
Also includes a coupon for $5.00 Off Once Upon A Time: The Complete First Season on DVD and Blu-ray – Coming Fall 2012
Available On DVD Tuesday, February 14 – Only At Target