Once Upon a Time preview

I was thrilled to see a trailer debut today for ABC's own fairy-tale themed show coming this fall, entitled Once Upon a Time. It'll be interesting to compare this show with NBC's Grimm - while I'm intrigued by both, at this point I've got to say I'm leaning towards Once being guaranteed must-see TV for me.

Here's the press release about the show (from Daemon's TV):

Synopsis: From the inventive minds of “Lost” executive producers Adam Horowitz and Edward Kitsis comes a bold new imagining of the world, where fairy tales and the modern-day are about to collide.

And they all lived happily ever after – or so everyone was led to believe. Emma Swan knows how to take care of herself. She’s a 28-year-old bail bonds collector who’s been on her own ever since she was abandoned as a baby. But when the son she gave up years ago finds her, everything starts to change. Henry is now 10 years old and in desperate need of Emma’s help. He believes that Emma actually comes from an alternate world and is Snow White and Prince Charming’s missing daughter. According to his book of fairytales, they sent her away to protect her from the Evil Queen’s curse, which trapped the fairytale world forever, frozen in time, and brought them into our modern world. Of course Emma doesn’t believe a word, but when she brings Henry back to Storybrooke, she finds herself drawn to this unusual boy and his strange New England town. Concerned for Henry, she decides to stay for a while, but she soon suspects that Storybrooke is more than it seems. It’s a place where magic has been forgotten, but is still powerfully close… where fairytale characters are alive, even though they don’t remember who they once were. The epic battle for the future of all worlds is beginning, but for good to win, Emma will have to accept her destiny and fight like hell.

“Once Upon a Time” stars Ginnifer Goodwin (“Big Love”) as Snow White/Sister Mary Margaret, Jennifer Morrison (“House MD”) as Emma Swan, Robert Carlyle (“The Full Monty,” “Trainspotting,” “SGU Stargate Universe”) as Rumplestiltskin/Mr. Gold, Lana Parrilla as Evil Queen/Regina, Jamie Dornan as Sheriff Graham, Jared Gilmore (“Mad Men”) as Henry, Josh Dallas as Prince Charming/John Doe and Raphael Sbarge as Jiminy Cricket/Archie.

“Once Upon a Time” was written by Edward Kitsis and Adam Horowitz, who are also executive producers, along with Steve Pearlman (ABC’s “V”). The pilot is directed and executive-produced by Mark Mylod (“Entourage”). “Once Upon a Time” is from ABC Studios.

And here's a trailer:



And  brief show clip (I assume from the premiere):



Thoughts? :)